User-generated content (UGC) is a potent resource for marketers who want to tap into the Millennial and Gen Z markets. As such, big data is a double-edged sword, but one that many digital marketers will find hard to resist in the very near future. Emerging Digital Technologies Digital technologies and trends in marketing have come a long way in a short period of time. Twitch has over 15 million daily active users, most of whom tune in just to watch live streaming videos from influencers like Ninja. Real-time bidding, for example, is a type of programmatic ad buying. Instagram reports that the platform has 1 billion users, and 90% of them already follow active shopping brands, with many visiting these profiles on a daily basis. With each year, AI is making the process of finding the right influencers to partner with easier and faster. Companies are trying to create targeted, smart and personalized marketing campaigns. While the phrase may now seem a little worn out, the strategy is as ripe and relevant as ever in 2021. Think again. Social media is integral to digital marketing, and visual platforms like Instagram are gold for marketers. For anyone in digital marketing, change is an integral part of the work. In 2021, the linear funnel will cease to be relevant. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019. And when you consider the Smart Bidding feature on Google Ads, you’d be a fool not to give it a try. In our recent research project, ‘Emerging Trends in Digital Marketing’, First Point Research & Consulting and Sitecore surveyed 330 marketing managers… and the results tell a pretty worrying … 10 Emerging Trends in Digital Marketing for 2015 Keeping up with the ever-changing landscape of digital marketing can be difficult and there’s always something new to learn and experiment with. With total page views on mobile increasing year-over-year by almost 50% worldwide, mobile is more crucial than ever to your digital strategy: PWAs are going to become ever-more prevalent as the mobile revolution continues at pace. November 28, 2017 News Desk Digital, Make in India 0. Many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact this will have in 2020. You can encourage your audience to share unique content by offering them an incentive, such as a discount, or even partnering with them for a good cause. A micro-moment is “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.”. And 52% of users enable push messaging on their apps. I believe it's important for all businesses to review how they can harness the latest marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus.Google's digital marketing … Top Digital Marketing Trends in 2020 Growing Influence of Instagram When it comes to most used social media platforms for sharing images, videos, etc. People generally make instant decisions within these four Micro-Moments: To take advantage of micro-moments in 2021, you need to be where consumers are searching for information in the moment – or, as Google puts it, marketers have to “be there, be useful, be quick.”. Content marketing has lower up-front costs and deeper long-term benefits than paid search. By now you've heard that Instagram is hiding likes, and with all the fuss, you'd think that the photo-sharing app was on the decline. However, video can present the same information in a format that works perfectly regardless of the device. This growth is unlikely to falter in the wake of Instagram removing likes from the platform. 1. This makes the quality, relevance and usefulness of marketing more important than ever.”. Zophra - November 10, 2020. 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